Busts 4 Justice

16 Aug

Hello peeps! How’s the summer treating you? Mine couldn’t be better to be honest with you! Loving my job, writing and adding to my bucket list of things I want to achieve in life. It sounds cheesy but you have one life and you should live it as full as can be which is exactly what I set out to do. Anyway, moving away from my life story and back to another dedication to another wonderful lady that graces us with her presence.

This one is a short and sweet one but the message is still there. The eighth woman (well two actually, they come as a pair) is Beckie Williams and Becky Mount. These two women are the force behind the campaign to stop high street stores like Marks and Spencer’s from charging up to £4.50 more for larger bra sizes.


image from here

Being a larger cup herself, Beckie Williams noticed the jump in price back in 2007 and decided to write a strongly worded letter to M&S. After receiving a reply blaming on the fact that larger cup sizes means more material, both girls decided to set up a Facebook group called Busts4Justice in 2008 to spread the word and create general awareness surrounding the issue. The duo had no clue as to what was going to happen next.

Rosamund Urwin from the Evening Standard found the pair and after a few weeks of the first sparks of interest, M&S got in touch with the girls and a meeting was set up with the head of PR, head of lingerie and head of design technology in London. This meeting in Becky Mounts words “strung off lots of rubbish about how they do such good quality bras for decent prices that they had to charge extra” which is quite clearly a bunch of crap. I am a curvy size 14 jeans and if I was to buy the same pair of jeans as a smaller lady of a size 8 then we would pay the same price for them right? CORRECT.


image from here

So, why on earth is this logic suddenly absent when applied to bras? Who knows, because it is very discriminative and quite frankly it’s rude.

After continuous effort and campaigning for change on this ‘tit tax’ Beckie Williams bought a £3.40 share in M&S to allow her to confront chairman Stuart Rose in the annual meeting of July 2009 which to her delight caused Mark and Spencer’s to release an ad announcing that they had “boobed.” Upon releasing this as, M&S stated that they would be adopting a one-price-fits-all policy.


image from here

They explained:

“We’ve heard what our customers are telling us – that they are unhappy with the pricing on our DD-plus bras and that basically we’ve boobed. So from Saturday May 9 no matter what size you buy, the price is going to be the same. We’re not going to cut the quality though – they’ll still be made to the same high standards so you get the best support on the high street.”

Following on from the success of Busts4Justice, Beckie continues to campaign for good measuring standards and maintains a blog busts4justice.com to help big busted women everywhere find the correct fit and as she puts it herself:

“Every woman deserves to love her fit and feel good about her body: we’ll do our very best to help banish those body blues for you.”


Beckie Williams on busts4justice.com

What an absolutely fantastic achievement for both her and Becky Mount. They found a problem but instead of complaining about it and not doing anything to change it, they spent 11 months building their case to prove M&S were in the wrong. It may seem like a small achievement in comparison with the other women I have written about for this feature, but somehow I feel this one is more personal. These two wonderful women created a united front and success was achieved to allow big-busted women everywhere to feel happy and not have to fork out more for having wonderful curves. It’s unacceptable to have to pay punishment for something that they should be proud of. I have a relatively small chest, but I am all for the message behind the campaign…

Women come in all shapes and sizes, but the bottom line is that we are all worthy of equal treatment and our unique attributes shouldn’t be punished; they should be celebrated.

If you are a proud big-busted woman, visit Beckie’s blog she has some great ideas and advice to share.

About the writer: Melody has just finished a degree in Journalism, Film and Media with a 2:1. She aspires to work with vulnerable women and children subject to domestic, and or other forms of abuse. She is an animal lover and has a small obsession with Fearne Cotton. She is a constant joker and can be found on Twitter.


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